This strategic move comes a decade after BBright's inception, marking the commencement of its second phase of growth in North America and Europe. BBright is poised to benefit significantly from the Hexaglobe group's technical prowess, datacenter capabilities, and telecom infrastructure, which will be instrumental in aiding its customers' transitions towards all-IP and cloud-based solutions.

For Guillaume Arthuis, founder of BBright: "Joining Hexaglobe, which already streams more than 150 million videos per day, is a great opportunity for growth. We will be able to benefit from their technological, logistical and financial strength to accelerate our development, while remaining within an independent private group, which is perfectly compatible with our DNA of responsiveness and technical excellence."

Franck Coppola, founder of Hexaglobe Group, said: "The acquisition of BBright reinforces our strategy to converge Broadcast and OTT and to be a major player in media transformation through vertical integration and seamless agility. It also allows us to have a presence in Rennes, a talent pool in our Industry. "

BBright, already an expert in mastering new broadcast formats such as Ultra HD, HDR, and Dolby Atmos and AC4 audio formats, as well as in supporting major broadcast players in their migrations to all-IP (2110 and SRT), will continue to remain at the forefront of innovation to meet the challenges of the future in the media world.