Seamless integration
Into your existing infrastructure, no rip-and-replace.
SGT’s VEDA: our media orchestration platform
Managing media operations today means juggling fragmented tools, complex workflows, and constant pressure to do more with less. VEDA, SGT’s media orchestration platform, brings it all together: unifying Media Asset Management (MAM) and Playout Automation into a single, cohesive system that’s built to integrate seamlessly into your existing infrastructure. Whether you need full end-to-end media orchestration or a standalone MAM or automation module, VEDA adapts to your operation, not the other way around.
VEDA is built around three core principles. First, the combination of MAM and automation in a single platform eliminates the silos that slow broadcast operations down. Second, rapid deployment means your team is up and running quickly, with minimal disruption to existing workflows. Third, openness: VEDA is designed to integrate with the tools and systems you already use, so you’re never locked into a closed ecosystem.
Backed by decades of broadcast expertise
Since 1990, SGT has been designing and deploying mission-critical technology for Tier-1 broadcasters and TV channels. VEDA is built on that heritage, but engineered for the demands of modern media operations. Thirty years of broadcast expertise, continuously evolved to meet the challenges of today’s industry.
Broadcast operations run on dozens of moving parts. When your MAM, automation, and workflow tools don’t talk to each other, your team pays the price: in time, errors, and complexity. VEDA was built to change that.
Why VEDA
Modular by design
Deploy the full suite or start with MAM or automation alone.
Built on SGT’s broadcast expertise
Proven technology, trusted by broadcasters.
Scalable
Grows with your operation, at your pace.
How it works
MAM and Automation, together or independently
VEDA gives you the flexibility to orchestrate your media operations the way your business actually works.
VEDA as a complete platform
The full MAM + Playout Automation suite gives you end-to-end visibility and control, from media ingest and asset management to workflow automation and delivery. Everything connected, everything traceable, in one place.
VEDA Media Asset Management (MAM)
Centralize, organize, and access your media assets with confidence. VEDA’s Media Asset Management module gives your teams a single source of truth for all content: searchable, structured, and ready to use.
VEDA Automation
Eliminate manual, repetitive tasks and let your workflows run themselves. VEDA’s automation module connects your tools, triggers your processes, and keeps your operation moving, with or without human intervention.