Easy to deploy
Rapid installation and minimal onboarding mean your team is operational quickly, with no disruption to existing workflows
VEDA Automation is a high-performance broadcast playout automation solution trusted by hundreds of TV channels and broadcasters worldwide. Backed by more than 35 years of broadcast software expertise, VEDA enables reliable, scalable, and efficient 24/7 playout operations for linear TV, premium, thematic, OTT, and multi-channel environments. Combining powerful playlist control, real-time monitoring, seamless interoperability, and an operator-oriented interface, VEDA delivers the flexibility, reliability, and workflow efficiency required for mission-critical broadcast operations.
Optimized user experience for Playout Automation operations
Designed for modern broadcast playout operations and master control rooms, VEDA Automation delivers an intuitive and highly efficient user experience tailored to the needs of TV channels and multi-channel broadcasters. Its fully configurable interface minimizes clicks and pop-ups while optimizing screen space across mono or dual-screen layouts, helping operators streamline playlist management, live playout control, and real-time broadcast monitoring.
Designed for modern broadcast playout operations and master control rooms, VEDA Automation delivers an intuitive and highly efficient user experience tailored to the needs of TV channels and multi-channel broadcasters. Its fully configurable interface minimizes clicks and pop-ups while optimizing screen space across mono or dual-screen layouts, helping operators streamline playlist management, live playout control, and real-time broadcast monitoring.
Why broadcasters choose VEDA Automation
Premium features level
A rich, enterprise-grade feature set covering the full breadth of broadcast automation needs
Openness
Built on open standards and a flexible API architecture, VEDA Automation connects with the tools and systems you already use
WebPLAY: operational depth, web delivered
VEDA Automation’s web client, WebPLAY, brings a full operational experience: responsive, fast, and built around real-world broadcast workflows. Designed for teams that need to move freely without sacrificing capability, WebPLAY delivers immediate access to powerful automation tools from anywhere, with no compromise on depth or performance.
Advanced editing & media control
VEDA supports seamless playlist creation and editing even during live playout. Drag-and-drop functionality allows complete or partial playlist adjustments, while embedded players let users preview content and directly update playlists.
Integrated supervision & workflow support
VEDA Automation includes advanced supervision and broadcast workflow monitoring tools designed to ensure reliable and efficient playout automation operations. The platform provides real-time monitoring of back-office modules, workflow execution, and device status, giving broadcasters full operational visibility across complex multi-channel environments.
Advanced automation features include intelligent audio shuffling with automatic live recording based on playlist events, flexible audio track selection, and integrated loudness management to ensure broadcast compliance and audio consistency. VEDA also supports ad quota alerts tailored to local regulations, helping broadcasters maintain compliance during live operations. Playlist block management further enhances operational flexibility by simplifying the handling of breaking news, advertising sequences, live events, and alternative broadcast scenarios.
Seamless integration with broadcast systems
VEDA connects effortlessly with third-party systems through a rich suite of interfaces:
- BXF for traffic systems,
- REST APIs,
- SCTE-104 support and an evolving library of over 300 device drivers (e.g., Harmonic, Grass Valley, Evertz, Imagine Communications)
Its back office is built on a fully redundant client–server architecture with mirrored databases to support 24/7 operational resilience.
Trusted by major broadcasters
VEDA Automation has a proven track record of successful deployments across Europe:
CANAL+
has deployed a scalable broadcast platform using VEDA, including HD, UHD, and OTT channels
Swiss public broadcasters RTS, RSI, and tpc/SRF
have chosen VEDA for its security, audio quality, and hybrid solution capabilities. Their installed platforms feature premium on-prem channels and popup channels hosted on the public cloud.
Belgian broadcaster RTBF
has deployed VEDA in an active cluster architecture on an integrated playout broadcast platform, leveraging VEDA’s advanced interfaces.
Technical features
Librairies
- Large library including all playlist imported from a traffic system or created manually on VEDA client
- Filling-up playlists with filters, history of transmission,…
- Simple insert of single line, part or complete playlist in the current playlist
Edition
- Seamless playlist creation and editing during playout
- Edition of any parameter of a primary or a secondary event
Embedded Player
- Load content, browse it
- Marking with direct modification in the current playlist
- Preview of graphic secondary events
Supervise
- The VEDA back office modules
- The running workflows
- The devices status
Advanced features
- Synchronised recording: automatic record of live events (one or more parts)
- Audio shuffling: advanced management of audio tracks
- Manual or automatic selection of audio tracks to use for playout
- Management of loudness value and audio ambiance
Misc
- Ad quota management: alerts for highlighting the ad quota overruns
- Adapted to local regulation
- Blocks: Import, create, edit, modify playlist blocks to optimize the management of breaking news, advertising
Standard or iinterfaces for third party applications
- BXF for traffic systems
- REST API for all third party systems, “VEDA On Air Service” to expose in real time the content of current playlists
- SCTE 104 feature : splice insert or timesignal, custom metadata
Back Office
- Full redundant client-server architecture to run multi-playout systems in 24/7 operations
- Full redundant database