{"id":5591,"date":"2026-07-03T00:57:50","date_gmt":"2026-07-02T22:57:50","guid":{"rendered":"https:\/\/dev.sgt.test\/?page_id=5591"},"modified":"2026-09-04T17:05:19","modified_gmt":"2026-09-04T15:05:19","slug":"veda-automation","status":"publish","type":"page","link":"https:\/\/sgt.eu\/en\/veda-automation\/","title":{"rendered":"VEDA Automation: broadcast playout automation solution"},"content":{"rendered":"<section class=\"sdHero\">\n\n        <div class=\"sdHero__media\">\n        <video autoplay loop muted playsinline preload=\"auto\" poster=\"\" class=\"sdHero__media__video\">\n            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115112749\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=2a9c236662d22643e51c49dd90eb668bc6463d25ceb2cbc109f445aed21aeaa0\" type=\"video\/webm\">\n            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115112749\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=2a9c236662d22643e51c49dd90eb668bc6463d25ceb2cbc109f445aed21aeaa0\" type=\"video\/mp4\">\n            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1115112749\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=2a9c236662d22643e51c49dd90eb668bc6463d25ceb2cbc109f445aed21aeaa0\" type=\"video\/quicktime\">\n        <\/video>\n    <\/div>\n    \n        <div class=\"sdHero__heading\">\n                    <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/themes\/hexaglobe-group\/images\/products\/veda-automation-white.svg\" alt=\"VEDA Automation\" class=\"sdHero__heading__logo\">\n                        <\/div>\n\n        \n\n<\/section>\n\n\n<section class=\"sdTextAlt  \">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n                                    <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">VEDA Automation is a high-performance broadcast playout automation solution trusted by hundreds of TV channels and broadcasters worldwide. Backed by more than 35 years of broadcast software expertise, VEDA enables reliable, scalable, and efficient 24\/7 playout operations for linear TV, premium, thematic, OTT, and multi-channel environments. Combining powerful playlist control, real-time monitoring, seamless interoperability, and an operator-oriented interface, VEDA delivers the flexibility, reliability, and workflow efficiency required for mission-critical broadcast operations. <\/span><\/p>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt sdTextAlt--gray sdTextAlt--reverse\" id=\"optimized-user-experience-for-playout-automation-operations\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n            <h2 class=\"sdTextAlt__title\">Optimized user experience for Playout Automation operations <\/h2>                        <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">Designed for modern broadcast playout operations and master control rooms, VEDA Automation delivers an intuitive and highly efficient user experience tailored to the needs of TV channels and multi-channel broadcasters. Its fully configurable interface minimizes clicks and pop-ups while optimizing screen space across mono or dual-screen layouts, helping operators streamline playlist management, live playout control, and real-time broadcast monitoring.<\/span><\/p>\n<\/div>\n        <\/div>\n                <div class=\"sdTextAlt__col sdTextAlt__col--media\">\n            <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/2192698141-huge-scaled.jpg\" alt=\"Optimized user experience for Playout Automation operations \" class=\"sdTextAlt__media\">\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt  \">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n                                    <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">Designed for modern broadcast playout operations and master control rooms, VEDA Automation delivers an intuitive and highly efficient user experience tailored to the needs of TV channels and multi-channel broadcasters. Its fully configurable interface minimizes clicks and pop-ups while optimizing screen space across mono or dual-screen layouts, helping operators streamline playlist management, live playout control, and real-time broadcast monitoring.<\/span><\/p>\n<\/div>\n        <\/div>\n                <div class=\"sdTextAlt__col sdTextAlt__col--media\">\n            <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/Schema-VEDA-Automation-1.png\" alt=\"\" class=\"sdTextAlt__media\">\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"highlights highlights--media highlights--text-white\" id=\"why-broadcasters-choose-veda-automation\" style=\"background-image:url('https:\/\/sgt.eu\/app\/uploads\/2026\/07\/Site-SGT-Arborescence.-3.png')\">\n            <div class=\"highlights__inner\">\n        <h2 class=\"highlights__title\">Why broadcasters choose VEDA Automation <\/h2>                <div class=\"highlights__grid\">\n                        <article class=\"highlights__card\">\n                                <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/icon-collab.svg\" alt=\"\" class=\"highlights__card__icon\">                <h3 class=\"highlights__card__title\">Easy to deploy<\/h3>                <p class=\"highlights__card__text\">Rapid installation and minimal onboarding mean your team is operational quickly, with no disruption to existing workflows<\/p>                                            <\/article>\n                        <article class=\"highlights__card\">\n                                <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/icon-deploy.svg\" alt=\"\" class=\"highlights__card__icon\">                <h3 class=\"highlights__card__title\">Premium features level<\/h3>                <p class=\"highlights__card__text\">A rich, enterprise-grade feature set covering the full breadth of broadcast automation needs<\/p>                                            <\/article>\n                        <article class=\"highlights__card\">\n                                <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/icon-integration.svg\" alt=\"\" class=\"highlights__card__icon\">                <h3 class=\"highlights__card__title\">Openness<\/h3>                <p class=\"highlights__card__text\">Built on open standards and a flexible API architecture, VEDA Automation connects with the tools and systems you already use<\/p>                                            <\/article>\n                    <\/div>\n                    <\/div>\n<\/section>\n\n\n<section class=\"sdTextAlt  \" id=\"webplay-operational-depth-web-delivered\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n            <h2 class=\"sdTextAlt__title\">WebPLAY: operational depth, web delivered<\/h2>                        <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">VEDA Automation&#8217;s web client, <\/span><b>WebPLAY<\/b><span style=\"font-weight: 400;\">, brings a full operational experience: responsive, fast, and built around real-world broadcast workflows. Designed for teams that need to move freely without sacrificing capability, WebPLAY delivers immediate access to powerful automation tools from anywhere, with no compromise on depth or performance.<\/span><\/p>\n<\/div>\n        <\/div>\n                <div class=\"sdTextAlt__col sdTextAlt__col--media\">\n            <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/PLAY-1.png\" alt=\"WebPLAY: operational depth, web delivered\" class=\"sdTextAlt__media\">\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt sdTextAlt--gray sdTextAlt--reverse\" id=\"advanced-editing-media-control\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n            <h2 class=\"sdTextAlt__title\">Advanced editing &#038; media control<\/h2>                        <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">VEDA supports seamless playlist creation and editing even during live playout. Drag-and-drop functionality allows complete or partial playlist adjustments, while embedded players let users preview content and directly update playlists.<\/span><\/p>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt  \" id=\"integrated-supervision-workflow-support\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n            <h2 class=\"sdTextAlt__title\">Integrated supervision &#038; workflow support<\/h2>                        <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">VEDA Automation includes advanced supervision and broadcast workflow monitoring tools designed to ensure reliable and efficient playout automation operations. The platform provides real-time monitoring of back-office modules, workflow execution, and device status, giving broadcasters full operational visibility across complex multi-channel environments.<\/span><\/p>\n<\/div>\n        <\/div>\n                <div class=\"sdTextAlt__col sdTextAlt__col--media\">\n            <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/Images-site-SGT.png\" alt=\"Integrated supervision &#038; workflow support\" class=\"sdTextAlt__media\">\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt sdTextAlt--gray sdTextAlt--reverse\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n                                    <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">Advanced automation features include intelligent audio shuffling with automatic live recording based on playlist events, flexible audio track selection, and integrated loudness management to ensure broadcast compliance and audio consistency. VEDA also supports ad quota alerts tailored to local regulations, helping broadcasters maintain compliance during live operations. Playlist block management further enhances operational flexibility by simplifying the handling of breaking news, advertising sequences, live events, and alternative broadcast scenarios.<\/span><\/p>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n<section class=\"sdTextAlt  \" id=\"seamless-integration-with-broadcast-systems\">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n            <h2 class=\"sdTextAlt__title\">Seamless integration with broadcast systems <\/h2>                        <div class=\"sdTextAlt__text\"><p><span style=\"font-weight: 400;\">VEDA connects effortlessly with third-party systems through a rich suite of interfaces:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BXF for traffic systems,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">REST APIs,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SCTE-104 support and an evolving library of over 300 device drivers (e.g., Harmonic, Grass Valley, Evertz, Imagine Communications)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Its back office is built on a fully redundant client\u2013server architecture with mirrored databases to support 24\/7 operational resilience.<\/span><\/p>\n<\/div>\n        <\/div>\n                <div class=\"sdTextAlt__col sdTextAlt__col--media\">\n            <img decoding=\"async\" src=\"https:\/\/sgt.eu\/app\/uploads\/2026\/07\/PLAY-2.png\" alt=\"Seamless integration with broadcast systems \" class=\"sdTextAlt__media\">\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"sdTextAlt  \">\n    <div class=\"sdTextAlt__inner\">\n        <div class=\"sdTextAlt__col sdTextAlt__col--text\">\n                                    <div class=\"sdTextAlt__text\"><\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"highlights highlights--media highlights--text-white\" id=\"trusted-by-major-broadcasters\" style=\"background-image:url('https:\/\/sgt.eu\/app\/uploads\/2026\/07\/Design-sans-titre-7-scaled.png')\">\n            <div class=\"highlights__inner\">\n        <h2 class=\"highlights__title\">Trusted by major broadcasters<\/h2>        <p class=\"highlights__subtitle\">VEDA Automation has a proven track record of successful deployments across Europe:<\/p>        <div class=\"highlights__grid\">\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">CANAL+<\/h3>                <p class=\"highlights__card__text\">has deployed a scalable broadcast platform using VEDA, including HD, UHD, and OTT channels<\/p>                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Swiss public broadcasters RTS, RSI, and tpc\/SRF<\/h3>                <p class=\"highlights__card__text\">have chosen VEDA for its security, audio quality, and hybrid solution capabilities. Their installed platforms feature premium on-prem channels and popup channels hosted on the public cloud.<\/p>                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Belgian broadcaster RTBF<\/h3>                <p class=\"highlights__card__text\">has deployed VEDA in an active cluster architecture on an integrated playout broadcast platform, leveraging VEDA&#8217;s advanced interfaces. <\/p>                                            <\/article>\n                    <\/div>\n                    <\/div>\n<\/section>\n\n\n<section class=\"highlights highlights--lined\" id=\"technical-features\">\n            <div class=\"highlights__inner\">\n        <h2 class=\"highlights__title\">Technical features<\/h2>                <div class=\"highlights__grid\">\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Librairies<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Large library including all playlist imported from a traffic system or created manually on VEDA client<\/li><li>Filling-up playlists with filters, history of transmission,\u2026<\/li><li>Simple insert of single line, part or complete playlist in the current playlist<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Edition<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Seamless playlist creation and editing during playout<\/li><li>Edition of any parameter of a primary or a secondary event<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Embedded Player<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Load content, browse it<\/li><li>Marking with direct modification in the current playlist<\/li><li>Preview of graphic secondary events<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Supervise<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>The VEDA back office modules<\/li><li>The running workflows<\/li><li>The devices status<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Advanced features<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Synchronised recording: automatic record of live events (one or more parts)<\/li><li>Audio shuffling: advanced management of audio tracks<\/li><li>Manual or automatic selection of audio tracks to use for playout<\/li><li>Management of loudness value and audio ambiance<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Misc<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Ad quota management: alerts for highlighting the ad quota overruns<\/li><li>Adapted to local regulation<\/li><li>Blocks: Import, create, edit, modify playlist blocks to optimize the management of breaking news, advertising<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Standard or iinterfaces for third party applications<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>BXF for traffic systems<\/li><li>REST API for all third party systems, \u201cVEDA On Air Service\u201d to expose in real time the content of current playlists<\/li><li>SCTE 104 feature : splice insert or timesignal, custom metadata<\/li>                <\/ul>\n                                            <\/article>\n                        <article class=\"highlights__card\">\n                                                <h3 class=\"highlights__card__title\">Back Office<\/h3>                                                <ul class=\"highlights__card__bullets\">\n                    <li>Full redundant client-server architecture to run multi-playout systems in 24\/7 operations<\/li><li>Full redundant database<\/li>                <\/ul>\n                                            <\/article>\n                    <\/div>\n                    <\/div>\n<\/section>\n\n\n<section class=\"highlights highlights--media highlights--veda-deeper highlights--demo-cta highlights--text-white\" id=\"ready-to-see-veda-automation-in-action\" style=\"background-image:url('https:\/\/sgt.eu\/app\/uploads\/2026\/07\/Site-SGT-Arborescence.-4.png')\">\n            <div class=\"highlights__inner\">\n        <h2 class=\"highlights__title\">Ready to see VEDA Automation in action?<\/h2>                <div class=\"highlights__grid\">\n                        <article class=\"highlights__card highlights__card--clickable\">\n                <a href=\"https:\/\/sgt.eu\/en\/contact\/\" class=\"highlights__cardLink\">                                <h3 class=\"highlights__card__title\">Request a demo<\/h3>                <p class=\"highlights__card__text\">Talk to our team and discover how VEDA Automation fits into your operations.<\/p>                                <\/a>            <\/article>\n                    <\/div>\n                    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5591","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VEDA Automation: broadcast playout automation solution - DEV-sgt<\/title>\n<meta name=\"robots\" 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